Wednesday, November 24, 2010

Driving near De Anza College in Cupertino can be too exciting.

Photo Illustration of a simulated texting event.
CUPERTINO, CALIF. (November 11, 2010) - After passing laws, posting signs, and writing citations, the authorities are still asking you to stop touching your phone in the car while you are driving.


But according to a new survey from the Insurance Research Council (IRC) if you are between ages 16 to 24, it’s likely you are not listening.


Sophia, a 20-year-old De Anza student, discussed last Thursday what it would take to stop her from texting while driving. “Getting a ticket! No, no if I killed somebody.”


We are not using last names and majors of some of our sources to protect them from possibly incriminating themselves.


According to the IRC study one idea to change this behavior, is to block cell phones or smart phones from sending or receiving text messages in a moving vehicle.”


De Anza students want much more than that. They said they would prefer a rewards program that drives your rates down consistently year after year or credits for each blocked text.


“If every year you get down half a percent or a percent over the years it’s going to add up, “ said Juan Larin, a 20-year-old engineering major at De Anza. “Something like that would be really nice.”


Matt Talebi, a 22-year–old graphics design major, thinks the insurance companies should work out a policy credit system that if you voluntarily added the blocking software to your phone “each time they block a text they should deduct an amount,” he said.


Out of 1,400 licensed drivers surveyed by Harris Interactive, 53 percent said they would be somewhat or very likely to use such a product or service if it involved no additional cost. Interest dropped sharply, however, if a blocking product or service involved a $10 monthly cost.


Some De Anza students are having none of that. Thinking about the Harris Interactive study idea, 20-year-old Dana, and a film major said, “I’m not going to pay to torture myself.”


Talebi agreed. “I wouldn’t pay for something that they were forcing on me. They should supply it,” he said.


Ashwin Srinivasan, a 21-year-old De Anza student took another view. “I think that’s rather ridiculous, you know why? Because I think that at least I would be intelligent enough not to read the text even if I got one.” So I wouldn’t really bother buying software,” he said.


Driver distraction was involved in 5,474 fatal crashes in 2009, according to the U.S. Department of Transportation.


That doesn’t seem to faze students on the De Anza campus. Yet some have changed their behavior since the new ban on handheld phone use took effect in California.


“I’m more I guess aware of cops, I look before I text, I’m hyper vigilant,” said Sara, a 26-year-old De Anza student. “I’m really good at it, text and driving,” she said.


Sophia knows what to do. “I have to pull over but I don’t really pull over, I just sneak it.”


Students seem to be confused on how the new statute works in regards to texting while driving.


“I might read them at a red light but I don’t reply,” said Dana. He thinks that is legal.


“I do check it,” said Brian, a 20-year-old De Anza student. On my Blackberry if I get a text it will show up like right here so I’ll see it, but I won’t text back. So I won’t read it but I just know a text has come in.”


Reading a text but not responding back was a common excuse with De Anza students. But the law is quite clear. It’s illegal.


In summary, for the State of California:
• Handholding and texting banned for all drivers.
• A ban on all cell phone use (handheld and hands-free) for bus drivers. and for novice drivers.


Students are willing to take more risks texting when there is less peer pressure, like if it’s Friday night or if a parent is no longer watching over them.


“If my parents aren’t there, yes,” said Juan, a 24-year-old occupational therapy major. If my friends are going out I’m text-McGee. I do whatever; I’ll text all day. It all depends on who you are with and what time of the day it is.”


Even the cell phone industry wants you to stop texting in your car. CTIA, The Wireless Association that has represented the wireless communications industry since 1984, has begun a series of public service campaigns titled, “On the Road, Off the Phone,” targeting the subject of texting.


The U.S. National Highway Transport Safety Administration has an entire web site dedicated to distracted driving.


But as Juan points out, “People need to know information as soon as possible. It’s not like we need to know it, it’s more convenient.” It is that internal conflict for each driver with a cell phone, makes the world a bit more dangerous for everyone else on the road.


Find out more about distracted driving from GSMA and download safe driving tips here.


For more texting while driving simulations, try this.

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